BUSINESS PLAN for OUDTSHOORN

HOLIDAY TRACK & FIELD ATHLETICS

presented by OAAC

THE PROJECT

An exciting 90 minute summer holiday track and field athletics meeting with senior and junior South African track and field stars from around the country is scheduled for Friday night 18 December 2009 on the tartan track in Oudtshoorn. The meeting is ASA and ASWD accredited and the intention is to establish an annual exciting tourist attraction and an opportunity for athletes on holiday to showcase their best performances at the peak of their summer training programs in the build up to the series of meeting awaiting them at the beginning of the next year.

The project is an initiative of an ex top national middle distance athlete and business man of Oudtshoorn, Hans van der Veen.

A vast number of national athletes on holiday at that time of the year in the Southern Cape discussed the possibility of such a meeting with Hans and ASWD. Oudtshoorn boasts the only tartan surface in the region which is by far the most popular area for summer vacation of athletes from the north.

The possibility of the inclusion of a street mile and a wheelchair street mile has also been tabled and every effort will be done to ensure that disadvantaged and disabled athletes will also be able to share in the holiday athletics fun for a major holiday crowd.

Marketing will be to such an extent that holidaymakers from all over the and the Garden Route and in the Klein Karoo will be actively involved in an interactive fun and athletics program, as professionally presented as Oudtshoorn did it with the national ABSA and Yellow Pages meetings hosted by the town at several occasions.

WHAT DO WE WISH TO ACCOMPLISH?

The goal is to set an national summer holidays participation opportunity for top and other athletes from the region and in this region during their Christmas break. Ultimately the event will become a standing, sponsored track and field event on the calendar of ASWD and of Athletics South Africa (ASA).

It will not only showcase South Africa talent but eventually also international talent and South Africa’s world champions.

The Athletics and fun aspect of the meeting will combine effectively to become a popular and highly rated impact filled spectator event, which will not only attract visitors from all over Eden at the time but will also offer interactive stadium and booking events and competitions for spectators.

The meeting will become a major exposure event for Oudtshoorn businesses and service providers who would like to reach the holidaymakers and athletics supporters (normally a higher end market averaging between LSM 6 -10).